29 Oct 40 YEARS OF DEVINE CLEANING
1985, A Legacy of Excellence, Family, and Fresh Starts
Devine Cleaning has been a trusted name in Sydney’s Northern Beaches for nearly four decades , a family-owned business built on craftsmanship, care, and community.
Devine Carpet Care was initially established by Frank and Raja Devine in 1985, when they recognised a gap in the market for high-quality carpet cleaners in Sydney’s premium residential and commercial spaces. Their commitment to integrity, professionalism, and quality work quickly set them apart.
In 2011, Mel and Rob Lowe, extended family members, took over ownership and continued to grow the business with that same Devine dedication.
Today, as the business celebrates its 40th year, Devine Cleaning remains one of Sydney’s most respected and well-established names in carpet, rug, and upholstery care, a genuine family success story.
The Devine Story – From One Van to a Sydney Institution
It all began in 1985 with Frank and Raja Devine, who saw a need for reliable, high-quality carpet and leather cleaning in Sydney.
With just one van, a portable machine, and a lot of determination, they built a business grounded in honesty, craftsmanship, and exceptional service.
Their philosophy was simple: treat every home like your own and every customer like family. That commitment, along with their unwavering belief that quality and integrity would always win, soon made Devine a trusted local favourite, one clean at a time.
Over the years, their hard work and dedication turned Devine Cleaning into a staple of the Northern Beaches, known for reliable service, expert results, and friendly faces that clients could count on. Their values became the foundation for everything Devine Cleaning still stands for today.
2011, A Family Legacy, Carried Forward
In 2011, Rob and Mel Lowe, relatives of Frank and Raja, took the reins and continued the family legacy.
Under their care, the business expanded its services to include carpet, rug, tile, upholstery, leather, and flood remediation, always maintaining that signature Devine quality and attention to detail.
They became trusted service providers and partners to aged care homes, RSL clubs, corporate buildings and real estate agent management.
2023, A Fresh Era with Familiar Values
Now, as Devine Cleaning celebrates 40 years, a new generation has stepped up to continue the story, meet Dennis and Carolina.
Full of energy, passion, and a deep respect for the company’s heritage, Dennis and Carolina bring a fresh approach while staying true to the values that built the Devine name.
Known for his expertise and hands-on service, Dennis has become a familiar face to many clients, the kind of technician who goes the extra mile, whether it’s removing 300 litres of flood water from a unit or saving a beloved couch from an impossible stain.
Carolina brings her warmth and professionalism to every client interaction, ensuring the Devine experience remains seamless from booking to completion.
Together, they represent the next exciting chapter, blending modern methods, eco-friendly practices, and genuine family-run service to keep homes and businesses looking their best.
We’re so proud to carry forward a 40-year family legacy, and to do it with the same integrity, energy, and care that’s always made Devine Cleaning special.
— Dennis & Carolina, Owners of Devine Cleaning
Proud Sponsors: Warringah Rugby Club
What Makes Devine Cleaning Different
- Family owned and operated for 40 years
- 6,500+ loyal commercial and high-end residential clients
- Four fully equipped vans, ready for any job — large or small
- Highly trained technicians using advanced, eco-conscious methods
- Proud sponsors of Warringah Rugby Club, supporting local community sport
Whether it’s hot water extraction, low-moisture encapsulation, or delicate leather conditioning, every clean is completed with the same professionalism, care, and consistency that has kept Devine Cleaning at the top of its game for four decades.
Looking Ahead
After 40 years of trusted service, Devine Cleaning isn’t slowing down. With a growing team, continued investment in training, equipment and technology, and a focus on sustainable cleaning practices, the company’s future looks as bright as its freshly cleaned carpets.
To every customer, property manager, and business who has supported them along the way, thank you for being part of the Devine story.
